The Sterling Team

The Sterling Management Team

Cora M. Tellez, Chief Executive Officer

Cora founded Sterling HSA in 2004 and serves as company CEO. She has 25 years of management experience in health care finance and delivery. Prior to founding Sterling HSA, Tellez was President of the health plans division of Health Net, Inc., an insurance provider that operated in seven states and achieved revenue of $8 billion from health plans. She has also served as President of Prudential`s western health care operations; CEO of Blue Shield of California, Bay Region; and Regional Manager for Kaiser Permanente of Hawaii.

Chris Bettner, Executive Vice President of Business Development

With over 19 years of experience in health care sales and management with health insurance carriers, Chris serves Sterling HSA as Executive Vice President of Business Development. Prior to joining the company, Chris was Vice President of Sales for Blue Shield of California. She held similar positions at Lifeguard, FHP, Independence Blue Cross and MetLife.

Duarte Batista , Vice President and COO

Duarte Batista has over 20 years of experience covering many facets of the insurance industry. Before joining Sterling HSA to lead customer service operations, he served as Chief Operating Officer and Secretary-Treasurer for the Fraternal Benefit Society, a California based organization with over 12,000 members holding life insurance and annuity products.

Lola Christensen, Senior Customer Service/Operations Supervisor

Lola brings great skills and depth to customer service at Sterling HSA. She managed membership accounting departments such as operations, Medicare, small group billing and trust funds for organizations in the health care industry for many years of her career. Lola was also manager of business offices for Kaiser Hospitals in Northern California and Senior Business Consultant for the Kaiser Health Plan IT department.

Bill Rose, Finance

Bill has thirty-five years experience in financial management, principally with health care companies. He served in executive financial positions with Kaiser Permanente in California, Colorado and Oregon. His distinguished career includes serving as the top financial officer for Kaiser’s Northern California Region with revenues in excess of $10 billion.

Nancy Brumfield, Chief Marketing Officer

With almost 30 years of marketing experience in a variety of industries and companies, Nancy has expertise in all facets of consumer and business marketing. She has contributed to the development and growth of small start-up companies and large corporations, including Charles Schwab, the American Heart Association, McCaw Cellular Communications/AT&T Wireless Services, and Sterling HSA. Nancy has been with Sterling HSA since its inception. Prior to joining Sterling, Nancy founded and managed a marketing consulting business where she provided strategic and tactical marketing program design, development and launch management services for clients including Microsoft, Western Wireless, and Extend America (a Nextel alliance).

Vanitha Subramanyam, Chief Technology Officer

Vanitha is an IT professional with years of experience in the development and implementation of commercial and enterprise software. In her IT role with Sterling HSA, she also brings a depth of experience in data base management having worked for such notable companies as Wells Fargo Bank and Oracle. Her experience spans more than 20 years in roles as both an employee and consultant for a range of companies.

Darrell Perkins, Senior Director of Sales, Northern California

Darrell brings years of expertise selling, implementing and managing health savings accounts (HSAs) to healthcare brokers, employers and individual accountholders. Darrell's in-depth knowledge of HSAs provides his clients with an unmatched level of expertise in all aspects of HSA administration. Prior to joining Sterling, Darrell was an Account Director with Colonial Life & Accident Insurance where he created cost-saving benefit strategies for his clients nationwide. While with Colonial, Darrell was honored with numerous sales awards. Darrell received his bachelor's degree in Journalism from the University of Missouri in Columbia where he majored in advertising.

Marina Weiss, Director of Sales

Marina Weiss is the Director of Sales for the Sterling HSA Eastern Region office. She is responsible for acquiring new customers and managing client relationships in the Eastern U.S. as our operations continue to grow beyond California and the West Coast. Marina is a graduate of Rutgers Law School and has experience working for firms that specialize in federal regulatory matters throughout the country.

Morgan Anthony, Director of Sales

Morgan Anthony is the Director, Sales for Sterling HSA, serving our many clients in the Southern California region. She graduated with honors from California State Long Beach with a degree in Political Science. Morgan`s interest in the health care industry stems from her parents long history in the business. Morgan`s father has been Regional Sales Director for Blue Cross of California since 1988 and her mother is the owner of a successful Insurance agency. Morgans most recent experience was in the food and beverage industry where she served in management and consulting positions. Among her accomplishments, she collaborated to design and build a successful restaurant in Santa Monica, CA. Morgan has been very active in volunteer activities as well. She served as Youth Commission Co-Chair for the Redondo Beach City Council for two years. Her efforts rendered new programs regarding elementary grade education and tutoring. The program Morgan developed "Beach Cities Child Development" is still helping students today.

Lee Nichols, Director of Sales

Lee Nichols is the Sales Director for Sterling HSA representing the North Bay, San Francisco and the East Bay. She brings to Sterling over 15 years of sales experience with a number of industries where her direct relationships with clients helped them achieve their goals. While with Colonial, she served as an independent insurance agent and benefits consultant for several years. Among Lee’s many valuable skills are excellent communications, trouble shooting, follow through, and patience, all attributes important to the service of our clients.

Michael Maganis, Sales Director, Greater Sacramento Area

Michael brings 10 years of sales and marketing experience from various Fortune 500 companies with a proven track record in the title insurance, real estate and banking industries. His successes have resulted from building solid business relationships, delivering excellent customer service and providing a dynamic consultative approach to problem solving with his clients. Michael was also an independent marketing consultant to local small businesses in the Bay Area. Excellent communication and problem solving skills combined with detailed follow through are some of Michael's qualities that help our clients achieve their goals.

Janine Wilson, Account Manager

In her position as Account Manager for Sterling HSA, Janine Wilson is a key member of the sales team to support our growing client base. She has many years of prior experience working in the education field where she was responsible for curriculum planning, training, budgeting, and implementation of new programs.

Janine received her Bachelor of Arts degree from John F. Kennedy University and has also completed advanced classes in education at the University of San Diego and Chapman University.

Ron Murdock, Director of Sales

A 20 year veteran of the health insurance industry, Ron Murdock is the California Central Valley Regional Director for Sterling HSA responsible for sales and account management. He has a very successful and extensive background in the insurance and financial service industries, resulting in a strong appreciation for the flexibility and cost control opportunities that HSAs provide to individuals and businesses.

Prior to joining Sterling HSA, Ron worked for Citibank in the Central Valley where he helped businesses, non-profit organizations and individuals by providing financial education and resources. Ron also has management and customer interface experience with several health care and insurance industry organizations, including Managed Care On-Line, National Health Plans and New York Life Insurance Company.

Marlene Alfaro, Account Manager

Marlene Alfaro is a health insurance sales and service professional with more than 12 years of experience in the industry. She serves in a key role as Account Manager in the Southern California area responsible for day-to-day account service for Sterling`s growing client base in that region.

Prior to joining Sterling HSA, Marlene worked for Plenary Insurance Services as a Senior Account Manager in the Benefits Division. She was also an independent agent for AFLAC. During her 10-year career with Health Net, Inc., Marlene held many positions, including Small Business Account Manager and Account Services Representative.

Cinnamon Trimpey, Director of Sales

Cinnamon Trimpey is an industry veteran with 10 years of experience in health and life insurance sales and marketing. She serves in a key role as Sales Director in the Redding and Chico, CA area responsible for developing and managing Sterling`s growing client base in that region.

Prior to joining Sterling HSA, Cinnamon worked for Total Administrative Services Corporation (TASC) where she was Regional Sales Director for four years. She sold FSAs, HRAs and COBRA administration to small and mid-size employers and has a depth of experience working with brokers. Before her tenure with TASC, Cinnamon was Broker Services Manager for Hutchison Financial Group for five years.

The Sterling Advisory Board

Joan Haratani

Joan is a partner at Morgan, Lewis & Bockius. She has an extensive trial and pre-trial practice ranging from products liability to securities fraud. Prior to joining Morgan Lewis & Bockius n 2005, Joan was Partner at Shook, Hardy & Bacon; and Crosby, Heafey, Roach & May. Currently, Joan is President of the Board of the Bar Association of San Francisco. She has received numerous awards for both her practice accomplishments and service on behalf of minority practitioners.

Wayne Moon

Another key Advisory Board Member, Wayne has over 40 years of experience in the health care industry. He currently serves as Chairman of RelayHealth Corporation and was Chairman and CEO of Blue Shield of California for seven years. Prior to Blue Shield, Wayne was President, COO and a Director of Kaiser Foundation Health Plan and Kaiser Foundation Hospitals. He has also served in administrative roles with hospitals in Connecticut, Iowa and West Virginia.